Alyssa Nam
The HAT on 14th
Branding
Web Design
Social Media Design
Real Estate Marketing
The Latest Addition to Calgary’s Skyline
Overview
The HAT on 14th is a 28-story luxury apartment building in Calgary’s Beltline, developed by CIDEX Group. As one of the newest additions to the city skyline, it brings modern, open-concept rental living to one of Calgary’s most vibrant urban neighborhoods. With floor-to-ceiling windows, sleek interiors, and incredible downtown views, The HAT on 14th is more than just a place to live, it’s a lifestyle.
My Role
As a Lead Designer, I led the creative direction across web, social, and marketing. I worked closely with the CIDEX team to make sure every touchpoint from the website to print materials felt cohesive, intentional, and on brand. I developed the visual strategy and executed all key deliverables.
Challenge
The goal was to create a brand that felt modern, energetic, and memorable something that would resonate with a wide range of renters, especially working professionals seeking high-rise living with personality. The HAT on 14th needed to stand out in Calgary’s competitive downtown rental market, while still feeling connected to the HAT brand family.
Approach & Deliverables
We took a bold, eclectic approach to the visual direction, with clean line patterns, fun geometric shapes, and a signature pop of neon green that gave the brand its character. We aimed for something that felt modern and stylish, while capturing the Beltline’s vibrant culture and energy.
-
Website Design: A simple, conversion-focused site that highlights suites, amenities, and floorplans while staying true to the brand and easy to use.
-
Social Media Marketing: Pre-launch and launch-phase content designed to build excitement and give future renters a sense of life at The HAT.
-
Lease-Up Materials: Brochures, signage, and floor plan sheets featuring bold layouts and clean typography to support in-person tours.
-
Space Design: Wall art, exterior decals, and building signage that extended the brand into the physical environment
Impact
The HAT on 14th launched as more than just another residential high-rise, it introduced a lifestyle in the heart of Calgary’s Beltline. Our work helped generate early leasing interests and shaped a brand that felt bold, current, and built for urban living. From the first scroll on social to the wall art around the building, the experience was designed to feel alive, vibrant, and effortlessly luxury, capturing of what The HAT stands for: not just a place to live, but a place to belong.
