Clearlight Energy

Logo Design

Branding

Establishing a Clearer Future Through Sustainable Energy.

Overview

Clearlight Energy is a renewable energy company with over 30 years of experience delivering solar, wind, hydro, and renewable natural gas across North America. After a transition under LS Power and a new name, they needed a refreshed brand identity, one that carried their legacy forward while looking ahead. The challenge was making the rebrand feel like a natural evolution, not a complete reset.

My Role

I led the creative direction for the rebrand, from early strategy through to final steps. This included developing the logo, colour palette, and typography, and making sure everything worked together across different platform such as print, digital, and environmental. I worked closely with the client to make sure the new identity felt true to who they are, while setting them up for what’s next.

Challenge

Clearlight had a solid foundation with 40 operational assets across 12 states and 4 provinces, but with a new name came new questions. How do we rebuild recognition? How do we continue to grow without losing trust? The brand needed to:

Build credibility with partners, government, and stakeholders
Represent all their energy sectors in a simple, clear way
Feel trustworthy and established, but still approachable

Approach & Deliverables

We landed on a brand that’s clean, confident, and flexible. Something that could grow with them over time.

Logo: A modern, structured mark that reflects their different energy streams while keeping the design simple and strong
Colour Palette: Inspired by eight core people-centered values, balanced to feel both professional and human
Typography: Clear and contemporary, chosen for its readability and modern feel
Brand System: Designed to be easy to use across everything, from business cards and Powerpoints to the website.